The #BinancePizza hashtag celebrates Bitcoin Pizza Day, commemorating the first Bitcoin purchase of pizza in 2010, with Binance hosting global community events and giveaways. Users participate in the #BinancePizza by sharing creative Bitcoin or Binance-themed pizza designs on social media for chances to win prizes like $200 or free pizza. In 2023, Binance distributed over 5,000 pizzas across 25 countries, boosting engagement through #BinancePizza and #BitcoinPizzaDay campaigns.