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The official marketing lead of the SHIB team, known to the community by the name Lucie, has published an X post in which she revealed a key secret of any business and crypto business in particular.

She also offered an important recommendation on how to avoid the biggest mistake while launching and running your own digital token.

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"The story of price"

Lucie’s post is titled “The story of price,” however, it not about prices of tokens literally but rather figuratively. She warned new teams that plan to or are launching tokens already: “You can’t force anyone to buy a certain token” in the same way that you “can’t force people to love you or choose you.”

However, what teams can do is grow, improve their product and “attract those who will hold you and truly value” their projects and their tokens.

The story of price. You can’t force people to love you or choose you — and the same goes for crypto.You can’t force anyone to buy a certain token. But what you can do is grow, improve, and attract those who will hold you and truly value you.

— 𝐋𝐔𝐂𝐈𝐄 (@LucieSHIB) May 20, 2025

In another X post, Lucie reminded followers how SHIB came to existence, while it was just an early meme coin in the crypto market and many did not share the team’s vision for its bright future: “Mocked at the start. Feared in the end. This is SHIB.” Lucie also stated that while people used to call this meme coin a joke, “SHIB doesn’t flinch.” The developer team keeps building no matter what happens on the market, regardless of criticism and FUD.

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49.046 million SHIB burned this week

According to the Shibburn website, frequently quoted in the SHIB community, over the past two days, an impressive amount of meme coins have been transferred to unspendable wallets and out of the circulating supply, i.e., burned.

A total of 49,046,842 SHIB coins have been incinerated by the SHIB community in four large transactions, which carried 22,668,481; 14,993,658; 3,125,929 and 8,258,774 SHIB out of circulation. The first and last SHIB chunks were burned by the same anonymous crypto wallet.

About 18 hours ago, as U.Today reported, the SHIB burn rate jumped to a five-digit reading of 17,930% because of those immense token burns. By now, the SHIB burn rate has drastically declined and is showing minus 79.89% only, which is a stark contrast compared to what the community saw yesterday.