Binance alpha event, a top-level conspiracy for everyone's celebration!
The hottest topic recently must be the alpha token airdrop event hosted by Binance. The project party gained attention through the event, users obtained airdrops by increasing trading volume, and Binance further elevated its industry status through the event.
While this seems like a win-win-win situation, I personally believe that Binance actually reaped all the benefits.
The current status is as follows:
1. The alpha event is essentially a variant of trading mining, with the only change being that the original trading mining rewards were covered by the trading platform, and now they are shifted to the project party to cover the rewards.
2. The project party's purpose in participating in alpha: to gain market attention and enhance project heat.
3. Users receive airdrop rewards through trading wear and tear, and currently, the rewards are far higher than the wear and tear.
4. Binance gains further support and attention from the project party, the market, and users.
While this seems like a win-win-win situation, in reality, Binance enjoys all the profits, for the following reasons:
1. The project party wants to distribute chips the most when launching alpha, but the actual situation is that, apart from a few top projects with substantial trading volume, other projects have not seen significant changes in trading volume after launching alpha; the expected gains have been completely discounted.
2. User competition; the current trading volume and wear and tear have not yet reached their peak. Only when wear and tear and rewards are almost balanced will there be a true peak in trading volume, and users will only receive increasingly lesser rewards in the process.
3. In this environment, Binance has gained a large number of users (regardless of whether they are real users, but the data looks very good); it has gained a large trading volume, further expanding the platform's reach, and smoothly launched the Binance wallet.
In this process, Binance's profits are on the rise, while the interests of the other two parties are on the decline.
How will such an event conclude?
Adhering to the philosophy that the hair-pulling party would rather starve themselves than let their peers win, I believe that the celebration will only end when no project party is willing to pay for such marketing.
However, the result is not important; in the process, Binance has already gained everything it wanted.
You and I are both leeks; let's encourage each other.