Elevator advertisements are not unfamiliar to everyone; when going out every day and taking the elevator, one is constantly attracted and brainwashed by some catchy advertisements until they are ingrained in the genes.

I still can't forget the slogan I saw as a child: 'No gifts for the festival this year, only brain platinum for gifts.'

Until one day, I found myself alone in the elevator, looking at the 360-degree fully wrapped advertisements, and suddenly realized.

Isn't this just like seeing a large number of influencers tweeting about various projects in Yap Kaito every day?

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Looking back at my initial views on Kaito and InfoFi — 'It has expanded the long-tail traffic effect a bit more.'

Moreover, I saw that some mid-tier accounts, as pointed out by the diver @connectfarm1, had written a lot of repetitive content for Yap, which affected the viewing experience on one hand and diminished their tweet value on the other.

Lu Xun once said: 'Those who have not been broken by elevator advertisements are not worthy of discussing life.'

This saying is actually similar when applied to Kaito, but it does not mean that Kaito is bad. It depends on what perspective we take to view Kaito.

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The biggest role of elevator advertisements is to stimulate viewers in the confined space of an elevator for a short 2 minutes, through a large amount of repetitive and controversial ads that brainwash the audience and create memorable points.

After forming a memorable point, the goal is to attract the attention of the relevant audience through the controversial points in the advertisement and attempt to convert them. For example, repeatedly playing the slogan 'Women need to be confident, but first they need to be beautiful' to a disheveled girl will likely sway her, guiding her to check out the product.

Kaito's long-tail traffic effect is similar; Twitter is where people get the most exposure to information about the Crypto industry, and arguably, it's the only place.

In such a closed space, content is repeatedly pushed at different times.

Those who can't stand it will come out and voice opinions, creating some controversy that sparks discussion. Little do they know, at this point, everyone’s attention is invisibly attracted by these tweets and Kaito.

If you ignore it, it will keep coming after you; if you engage with it, its goal is achieved.

Through this method, part of everyone's attention is converted into Kaito and the long-tail traffic of these projects. There will always be people who will want to learn about and participate in those projects.

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Therefore, from the perspective of financial products, Kaito is undoubtedly successful. At least from the current view, there are no competitors in this area, only imitators. Moreover, after the TGE, it has often appeared in people's sights and discussions.