"The #BinancePizza is an initiative promoted by Binance, the largest cryptocurrency exchange in the world, that celebrates Bitcoin Pizza Day, a historical milestone in the cryptocurrency universe. This event, celebrated annually on May 22, dates back to 2010 when programmer Laszlo Hanyecz made the first documented commercial transaction with Bitcoin, buying two pizzas for 10,000 BTC – an amount that at the time was equivalent to about 41 dollars, but today would exceed hundreds of millions of dollars. The #BinancePizza campaign not only honors this iconic moment but also reinforces Binance's mission to promote adoption and education about cryptocurrencies, connecting global communities through in-person and online events.

Bitcoin Pizza Day symbolizes the beginning of the practical use of cryptocurrencies in the real world, demonstrating that Bitcoin could be more than a technological experiment: it had the potential to be a functional currency. By creating the #BinancePizza campaign, Binance transforms this date into an engagement opportunity, bringing together cryptocurrency enthusiasts and curious individuals in celebrations that mix fun, creativity, and education. Since 2020, the exchange has organized global events, such as pizza competitions, free pizza distribution from food trucks, and meetups in countries like Brazil, Italy, Colombia, Vietnam, and New Zealand. In 2023, for example, Binance distributed over 5,000 pizzas in 25 countries, reaching over 5,300 community members, with activities that included everything from cooking contests in Naples, Italy, to treasure hunts with pizza vans in cities like Rio de Janeiro and Ho Chi Minh."