The practicality of Pix, adopted by 174 million Brazilians and responsible for over 5.6 billion monthly transactions, has just joined the crypto universe.
From now on, Binance — the world's largest cryptocurrency exchange by trading volume — will allow users to instantly convert over 100 crypto assets into reais to pay any person or establishment enabled for Pix.
It is an advancement that makes the use of digital assets as familiar as a bank transfer.
Why this integration matters
Since its launch in November 2020, Pix has surpassed TED, DOC, and slips by offering immediate liquidity and 24/7 operation. According to the Central Bank, 76.4% of Brazilians prefer Pix over cash or cards.
By connecting Binance Pay to the system, the exchange links the crypto universe to the most popular payment flow in the country, reducing technical barriers and enhancing the usability of digital assets. All of this is integrated into a payment system familiar to Brazilians.
How it will work in practice
Choose the crypto — In the Wallet > Binance Pay tab of the app, the user selects one of the 100+ available cryptocurrencies (for example, BTC or ETH).
Inform the recipient — Enter the Pix key or scan the QR code of the person who will receive it.
Instant confirmation — The amount is automatically converted into reais and credited to the recipient's bank account in a few seconds, without them needing to have an account on Binance or understand blockchain concepts.
Scenario 1: Payment for a service
Ana sells digital illustrations and accepts Pix. Carlos has a balance in BNB on Binance. When hiring Ana, Carlos chooses to pay via Binance Pay, scans her Pix QR code, and confirms. The amount in BNB is settled instantly. Ana receives reais and doesn't even notice that the client used cryptocurrencies.
Scenario 2: Reimbursement among friends
João paid the dinner bill. Maria, who has DOT on Binance, reimburses using João's Pix key. The system converts DOT → BRL in real time, João receives the full amount, and Maria keeps all steps within the app.
Direct benefits
Speed — settlement in seconds, just like traditional Pix.
Practicality — everything happens in the app, without copying bank details or waiting for clearance.
Accessibility — anyone with a Pix account can receive, even without understanding crypto.
Expanded adoption — payments are a 'natural' application of digital currencies; bringing the experience into a familiar environment can accelerate the use of assets.
Guilherme Nazar, regional vice president of Binance for Latin America, summarizes: 'This launch makes cryptocurrencies more accessible and usable in everyday life, reflecting our commitment to customizing global products to local needs.'
Boost to the Brazilian market
Brazil is already the 6th country in crypto adoption, with 17.5% of the population holding some digital asset, according to Triple-A consultancy. A survey by Instituto Locomotiva for Binance reveals that 42% of investors in the country buy crypto, a percentage identical to that of stocks and funds.
Simplifying payments reinforces this trend: transacting in crypto ceases to be a sporadic investment act and begins to integrate into daily routines, from coffee to gym membership fees.
Security and compliance
All transactions comply with the Central Bank's guidelines. In addition to two-factor authentication, identity verification, and anti-fraud monitoring, Brazilian users must provide proof of income on their first transaction if they have not done so already.
The app must be version 2.62.0 or higher. The user determines the priority order of cryptocurrencies for making payments and can adjust the list at any time, ensuring flexibility about which asset will be converted first.
What changes for new users
For those who still find it complicated to 'exchange real for Bitcoin', the technical barrier decreases drastically.
The journey can start with something mundane — paying the streaming subscription via Pix within Binance — and evolve into a diversified crypto wallet, all without leaving the same interface.
The ability to test with low amounts, within an established payment method, reduces the fear of beginners.
A revolution within another!
The integration between Pix and Binance represents an important advancement for the cryptocurrency market in Brazil. Combining the speed and practicality of the country's most popular payment system with the largest digital asset platform in the world brings benefits: more agility, more inclusion, and more security for all user profiles.
If you already use Pix, it has now become even easier to start exploring the world of cryptocurrencies. And if you already use Binance, your daily routine will become smoother — without needing to leave the platform to pay bills, send money, or receive payments.
The digital revolution is happening. And, with Pix and Binance together, participating in it has become simpler than ever.
