Google search volume for Bitcoin remains unchanged as BTC hits new highs — Where are the retail investors?
Retail investors have been the largest net sellers of Bitcoin throughout 2025, but this may change as BTC reaches new highs.
Key points to remember:
Google search data and app rankings show retail Bitcoin investment demand at its lowest in 6 months.
Retail investor interest often peaks 1 week after BTC breaks its all-time high.
Retail traders are known to enter the market during periods of euphoria, often after strong monthly gains or new record highs. This time is no exception, with Bitcoin reaching $104,000 on May 14 while general public interest and retail activity continues to slow down.
Analysts estimate that by 2025, retail investors will be the largest net sellers of BTC, while institutions will be the main buyers. However, if historical patterns hold, retail demand could spike about a week after Bitcoin surpasses the $109,350 mark.
According to River’s estimates, individual investors sold a total of 247,000 BTC throughout 2025, equivalent to $23 billion based on the average price during that period. Meanwhile, Michael Saylor's strategy accounted for 77% of the 157,000 BTC that businesses repurchased that year.
Retail interest in Bitcoin is nearing its lowest point in 6 months.