Corporate giants aren’t just dipping their toes into Bitcoin — they’re cannonballing in.
According to fresh data from crypto investment firm River, businesses are now the biggest Bitcoin buyers of 2025, leaving ETFs and individual investors in the dust. The surge is led by none other than Michael Saylor’s Strategy, responsible for a staggering 77% of all corporate Bitcoin growth this year.
In total, companies have stacked up 157,000 BTC (worth roughly $16 billion), making it crystal clear: Bitcoin is going corporate.
> “We’re seeing businesses across all industries sign up to River. They’re aligned with Bitcoin and how it can change their future,” River shared on X (formerly Twitter).
Who’s Buying?
Strategy is leading the charge with a massive 13,390 BTC purchase valued at $1.34 billion.
Metaplanet boosted its treasury with 1,241 BTC, even overtaking El Salvador in holdings.
New 2025 entrants include:
Rumble (yes, the video platform)
Ming Shing (Hong Kong construction)
HK Asia Holdings
Even more impressively, 12 public companies joined the Bitcoin club in Q1 2025, adding over 95,000 BTC to their balance sheets.
Breaking Down the Biz:
The corporate sector has seen a jaw-dropping 154% rise in Bitcoin ownership this year alone. Here’s the sector breakdown:
Finance & Investment: 35.7%
Tech: 16.8%
Consulting/Professional Services: 16.5%
The rest includes real estate, healthcare, energy, and more.
Is Bitcoin Turning Deflationary?
With businesses scooping up Bitcoin faster than miners can produce it (only 450 BTC/day), some analysts say we’re entering deflationary territory.
CryptoQuant’s CEO Ki Young Ju even estimates an annual -2.3% deflation rate, thanks to Strategy’s relentless buying spree.
Author Adam Livingston went so far as to say that Strategy is "synthetically halving" Bitcoin through sheer demand. And if that’s the case, the scarcity play just got real.
