World, formerly known as Worldcoin, has been announced as the official sponsor of the CONMEBOL Sudamericana for the 2025-2026 period. This strategic alliance introduces World ID digital identity verification technology in over 50 matches of the tournament, marking a milestone in the integration of blockchain technology in high-profile sporting events.
Innovation in the fan experience
Through activations in the stadiums, fans will be able to interact with the Orb, World’s iris scanning device, to obtain their World ID. This anonymous digital credential verifies the user's humanity without compromising their privacy, allowing access to exclusive benefits such as ticket giveaways, meet and greets with former players, and access to the tournament trophy.
Prominent presence in the tournament
World will have a significant presence in the stadiums, including LED screens, billboards, and official digital channels of CONMEBOL. Additionally, it will be the only sponsor with exclusive rights in all VAR/VOR decisions, positioning the 'proof of humanity' at key moments of the game.
Implications for investors and the crypto ecosystem
This collaboration reinforces World’s position in the cryptocurrency market, demonstrating its ability to integrate blockchain technology into real-world applications. For investors and holders of $WLD this partnership can be interpreted as a positive signal of increasing adoption and utility of the token.
Martín Mazza, Regional General Manager of Tools for Humanity, stated:
> "Football is, in essence, human: an experience that unites people beyond borders, cultures, and generations. World believes that technology should serve people, not the other way around. This sponsorship with CONMEBOL brings the 'proof of humanity' to a stage where identity, trust, and a sense of belonging are already deeply valued."
In summary, the alliance between #Worldcoin and the #CONMEBOL Sudamericana represents a significant convergence between technology #blockchain and sports, offering new opportunities for mass adoption and strengthening World’s position in the crypto ecosystem.
