#PectraUpgrade
Binance provides airdrops as a way to support new projects, reward users, and boost engagement within the crypto ecosystem. Here's why:
1. Promote New Tokens or Projects
Airdrops are a great marketing tool for new tokens to gain exposure.
By distributing tokens to Binance users, projects can instantly reach millions of potential holders.
2. Reward Loyal Users
Binance uses airdrops to reward existing users for holding certain coins or participating in events.
Examples include staking rewards, holding-specific tokens (e.g., BNB), or completing tasks.
3. Encourage User Activity
Airdrops can incentivize users to explore new products (like DeFi, Launchpool, or Web3 tools).
Some airdrops require tasks like trading, referring, or using certain features.
4. Support Ecosystem Growth
Airdrops help decentralize token ownership and build community trust.
They can also encourage users to vote, stake, or participate in governance.
5. Launchpool and Launchpad Integration
Binance often ties airdrops to its Launchpool and Launchpad, where users can stake assets to earn new tokens before they’re listed.