#MEMEAct TELUS Digital highlights that the key to bridging the 'trust gap' in crypto platforms lies in offering an exceptional customer experience (CX), which can help transform crypto from a niche market to mainstream adoption.

Despite the growing global interest in cryptocurrency, with the number of users expected to surpass 900 million by the end of the year and the market cap in the trillions, crypto adoption remains limited. Currently, user penetration is still under 7% globally. So, why isn’t crypto taking off as the mainstream currency, and what can we do to change that?

The answer, as TELUS Digital explains, is simple: Trust.

While institutional investors are embracing crypto—evidenced by the launch of ETFs backed by Bitcoin and Ether—this shift isn’t helping crypto grow among everyday users. Instead, it's actually siphoning away wallet share, as retail investors prefer to trade through traditional brokerage platforms they already trust. This trend is a wake-up call for the crypto industry, which must focus on simplifying the experience and building trust with regular consumers.

In the race to mainstream adoption, it's crucial that crypto platforms reduce complexity. The more difficult or unfamiliar an experience feels, the less likely consumers are to trust it. When everyday retail investors are more comfortable using their stockbroker apps, it's clear that familiarity is key. Therefore, simplifying crypto interfaces and reducing the complexity that often leads to confusion could be the solution to fostering greater trust and, ultimately, accelerating mainstream adoption.