After the court ruling on May 3, 2023, Apple updated its App Store review guidelines, easing restrictions for developers in the U.S. App Store. Previously, Apple lost the antitrust case against Epic Games, with the court ruling that it 'intentionally' violated a 2021 injunction that prohibited Apple from charging a 27% fee on external payments and restricted redirect behavior. In this context, the new rules allow developers to offer external payment methods within their apps and support users to purchase non-fungible tokens (NFTs) through third-party marketplaces.

Despite the easing measures, cryptocurrency apps still need to adhere to Apple's strict regulations, including prohibiting the rewarding of tokens for completing tasks, conducting initial coin offerings (ICOs), and mining using user devices. While this relaxation mainly targets the U.S. region and does not apply to in-app premium content or in-game purchases, developers believe this provides more experimental space for crypto-native mobile applications, which may drive innovation and development in related fields within the Apple ecosystem.