#苹果放宽加密规则

Recently, Apple has adjusted its cryptocurrency and NFT-related policies for the App Store, attracting widespread attention from the crypto community. These changes are mainly driven by regulatory pressure and developer demands, marking a subtle shift in Apple's policies in the digital asset space. However, while loosening certain restrictions, these adjustments also strengthen control over transaction pathways and fees. Below is an analysis of the situation:

Major Changes in Apple's Cryptocurrency Policy

1. Allow NFT transactions, but through Apple's payment system

Apple now allows apps to mint, list, and transfer NFTs through its in-app purchase system (IAP). Users can view their NFT collections within the app, but these NFTs cannot unlock additional functionalities of the application. Furthermore, apps cannot include links or buttons directing to external purchasing channels; all transactions must be completed within the App Store and are subject to Apple's commission of up to 30%.

2. Cryptocurrency transactions must go through approved exchanges

Apple permits apps to conduct cryptocurrency buying and selling through officially approved exchanges in countries or regions where they have appropriate licenses. This means that only official apps from major exchanges like Coinbase and Binance can offer cryptocurrency trading features in the App Store.

3. Prohibition of device-based mining, restrictions on incentivized marketing

Apple prohibits apps from engaging in cryptocurrency mining activities on devices, citing that such operations can lead to decreased device performance and reduced battery life. Additionally, Apple bans apps from rewarding cryptocurrency for completing tasks (such as downloading other apps, inviting users, social media sharing, etc.) to prevent fraudulent activities.

Impact on the Crypto Community

1. Growth of Web3 applications is limited

Although Apple has relaxed restrictions in certain areas, its strict control over transaction pathways and high commissions continue to pose challenges for the development of Web3 applications on the iOS platform. For example, the NFT marketplace Magic Eden has stopped offering purchasing features in its iOS app, retaining only browsing functionality.

2. Developers seeking alternatives

To circumvent Apple's high commissions, some developers are exploring ways to conduct transactions through external browsers. For instance, Stripe has launched a feature that allows iOS apps to make payments via browsers like Safari, helping developers bypass Apple's payment system.