Apple has really made concessions this time.
From now on, crypto apps on iOS can guide users to external websites to buy NFTs and cryptocurrencies, no longer stuck in the closed system of 'you can't survive without giving me a cut' of the App Store.
You might think: What does this have to do with me? Actually, the impact is huge.
1. User flow begins to unlock
In the past, if you wanted to play blockchain games or buy NFTs on your iPhone, you often encountered a bunch of restrictions, and the experience was poor. Now these apps can directly link to external pages, such as DEXs, NFT markets, GameFi platforms, etc., making the process much smoother. This means—
The entry barrier has lowered, and spending has become easier.
2. Beneficiaries of the first wave: wallets, NFTs, blockchain games
These apps could only operate secretly or with incomplete functionality on iOS. Now that the restrictions are lifted, conversion rates will increase, and active users have the opportunity to soar. Especially for apps like Phantom, Magic Eden, and some Solana blockchain games, they should be the first to reap the benefits.
3. The role of $BTC has changed
Do you think this is just a small change? No, this is actually a 'identity upgrade' for Bitcoin.
It has transformed from a trading target to a new entry point for mainstream digital assets. More people will smoothly access crypto assets, most often starting with BTC. This is a long-term traffic advantage for Bitcoin, and it is not just speculation; it is a structural solidification of its position.
4. What can you do now?
Observe which apps are the first to adopt this new feature (I guess Binance and Solana wallets will be the first).
Look at which public chains are suitable for mobile integration (Solana and Base should move first).
Assess whether the GameFi and NFT ecosystems are experiencing a traffic rebound (this is not just a UI improvement, but a change in entry strategy).
This is not simply news; it's a loosening of entry rules. In the past, it was 'Can apps touch crypto'; now it has become 'Can crypto dominate the entry'.
This change is very likely the first wave of Web3 truly penetrating from the margins to the mainstream.
