On May 3, 2025, according to Decrypt, Apple updated its App Store review guidelines following a court ruling this week, easing restrictions on developers in the U.S. App Store. The new rules allow developers to offer external payment methods in their apps and support users in purchasing non-fungible tokens (NFTs) through third-party markets.

However, cryptocurrency apps still need to comply with strict Apple regulations, including a ban on offering reward tokens for completing tasks, a ban on Initial Coin Offerings (ICOs), and a ban on using user devices for mining.

The easing of these rules is primarily due to Apple's defeat in the Epic Games antitrust case, where the court ruled that Apple had "intentionally" violated a 2021 injunction, prohibiting it from charging a 27% fee on external app payments and restricting certain behaviors. Developers believe this will provide more experimental space for crypto-native mobile applications.