Strategy (formerly MicroStrategy) has been active in increasing its Bitcoin holdings recently.

According to its Q1 2025 financial report, as of April 28, the company's total Bitcoin holdings reached 553,555 coins, with Bitcoin gains amounting to $5.8 billion, and a year-to-date Bitcoin return of 13.7%. The company has raised its annual Bitcoin return target from 15% to 25%, and its revenue expectation from $10 billion to $15 billion.

On April 21, Strategy invested approximately $556 million to purchase 6,556 Bitcoins at an average price of $84,785 each. Previously, between March 17 and March 23, the company also spent about $584 million to acquire 6,911 Bitcoins, at an average purchase price of $84,529 per coin.

In addition to issuing bonds, Strategy continues to increase its Bitcoin holdings by raising funds through the issuance of preferred shares. The company views Bitcoin as a fair value asset, and despite facing risks from fluctuations in Bitcoin prices that could lead to unrealized gains volatility, it remains committed to its capital market strategy, demonstrating optimism about the future of Bitcoin.