According to CoinGecko, more than half of the cryptocurrencies launched on the GeckoTerminal platform since 2021 have ceased to exist. Of nearly 7 million tokens, 3.7 million are considered 'dead' due to a lack of trading activity. The peak of 'deaths' occurred in 2024 and early 2025, when 1.8 million tokens disappeared in the first quarter of 2025, accounting for 49.7% of all failed projects.

The main reason is the launch of numerous meme coins without a fundamental basis, especially during the bull markets of 2020–2021. In 2021, the worst year for crypto projects, over 70% of the 5,700 launched tokens failed. In comparison, in 2023, the failure rate dropped to less than 10%.

Analysts note that the ease of creating tokens and the hype around meme coins have contributed to high volatility and frequent scam schemes like 'rug pull'. This underscores the importance of thorough project verification before investing. Despite the downturn, the market continues to evolve, and new narratives, such as artificial intelligence tokens, maintain investor interest.

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