Unfortunately, many traders lack conviction at this point and step off. They rationalise their decision by telling themselves that the price could not go much higher, that they should leave something on the table for someone else, and that perhaps they have made enough.

These statements are generally the product of a poor money script—the nagging, often culturally induced feeling that you may be an imposter or not worthy, or that your upbringing has infected your subconscious with ideas such as money is evil or rich people are doing something illegal.

The market rarely defeats people, but we do an excellent job of defeating ourselves.

Source: VIP