Tommy Pedruzzi's story sounds like a 'counterintuitive' myth of getting rich quick—having never written a complete book, lacking a fan base, and not even engaging in social media, yet he made $3 million selling e-books. But beneath the surface, you'll find he has tapped into three underlying logics of 'quietly making money', and this approach can be completely replicated by ordinary people.
1. Turn 'knowledge fast food' into a 'buffet'.
The traditional publishing industry always emphasizes 'originality', but Tommy understands a truth: 90% of users are not looking for Nobel Prize-level works, but rather 'knowledge bundles' that can solve problems.
He produces e-books like assembling Lego—covering everything from workplace skills to pet care, every popular field is his material library. By scraping high-value content from Google Scholar, industry forums, and paid courses, and rewriting and formatting it with ChatGPT, he can mass-produce a 50-page 'problem-solving' e-book in just 3 hours.
Even more astonishing, he makes these e-books into 'Russian nesting dolls': free chapters to attract traffic, paid unlock for the full version; those who have bought finance books are automatically recommended (100 ways to make money on the side); he even developed a '9.9 yuan mystery box e-book', where users randomly receive secrets in a specific field after payment—resulting in a 200% increase in repurchase rates.
2. The 'second-hand dealer' in the traffic black market.
No fans? Tommy doesn’t need them at all. He sniffs out traffic opportunities like a hunting dog:
Post in the Reddit 'Unemployment Support Group': 'I turned my life around with these 3 books' with an attachment containing watermarked e-book excerpts.
Make the table of contents for (How to Go Viral on TikTok) into a dynamic PPT and post it on Fiverr for orders.
Even invade offline scenarios—always leaving (Thesis Emergency Kit) PDF files 'accidentally' on the computers at university print shops.
These unconventional methods bring precise traffic, with conversion rates 47% higher than social media ads. Even better, all users fall into the 'traffic funnel' he designed: scan code to receive the full book → join private domain to receive supporting materials → enter paid groups for update services.
3. Make e-books a 'money printing license'.
What truly broke Tommy's income ceiling is that he turned e-books into a 'business passport':
Agent fission: Develop (Complete Guide to Making Money with E-books), recruit students and housewives for distribution, earning a 60% commission for each sale, leading to over 3000 downlines.
Copyright arbitrage: Convert popular e-books into audiobooks on Audible, harvesting the same content a second time.
Data reselling: Build a precise demand database based on the types of e-books users purchase, and sell it to online education companies—this is where his $3 million profit primarily comes from.
Now you understand why it's said that 'e-books are just bait'. While others are still struggling with formatting and pricing, Tommy has already turned every purchase behavior into a new business leverage. This perhaps validates the phrase hanging in his office: 'In an era of information overload, the ability to organize information is more valuable than creating it.'