Every transaction of 'buying more as it rises' is essentially not about the trading market, but about trading self-worth. Increasing positions is not due to new insights into the market, but because we need larger profits to maintain a grander self-illusion. The market has become a mirror, and what we are addicted to is not the profits themselves, but the 'invincible' self in the mirror.
This is why all advice about trading discipline and systems, while correct, is difficult to truly change behavior. Because you cannot fix an existential problem with technical solutions.
The most ironic part is: we think we are using money to exchange for wealth, but in reality, we are using wealth to exchange for an illusory self-identity.
From the very beginning of this transaction, we are destined to be losers.