A A BINANCE study reveals that airdrops drive over a third of new user registrations, surpassing referrals and organic sign-ups. The Commonwealth of Independent States region leads in airdrop participation, followed by Southeast and South Asia.

Airdrops Outpace Referral Programs

A new study by the cryptocurrency exchange BINANCE found that more than of new registrations on its platform are driven by airdrop participation. According to the study, this ratio of registrations stemming from airdrops outpaced those from referral programs and organic signups.

The study suggests that in addition to being marketing tools, airdrops also serve as an alternative means of financial inclusion. Previously, airdrops saw the most participation in areas with limited banking. However, new methods like tap-to-earn, the BINANCE study report asserts, are now bringing in millions of cryptocurrency newcomers to airdrop campaigns study reveals that airdrops drive over a third of new user registrations, surpassing referrals and organic sign-ups. The Commonwealth of Independent States region leads in airdrop participation, followed by Southeast and South Asia.

Airdrops Outpace Referral Programs

A new study by the cryptocurrency exchange Binance found that more than of new registrations on its platform are driven by airdrop participation. According to the study, this ratio of registrations stemming from airdrops outpaced those from referral programs and organic signups.

The study suggests that in addition to being marketing tools, airdrops also serve as an alternative means of financial inclusion. Previously, airdrops saw the most participation in areas with limited banking. However, new methods like tap-to-earn, the Binance study report asserts, are now bringing in millions of cryptocurrency newcomers to airdrop campaigns