The Trump family will launch cryptocurrency ETFs 'Truth.Fi'

The Cryptocurrency ETFs of 'Truth.Fi' with the Trump Brand are Approaching

The family of President Donald Trump is now expanding into investment management after Trump Media and Technology Group (TMTG) announced on Tuesday the launch of a series of exchange-traded funds (ETFs) and separately managed accounts (SMAs) through its FinTech brand “Truth.Fi”.

TMTG's mission, according to the company's press release, is to “end the Big Tech attack on free speech by opening up the Internet and returning the voice to the people.”

This new venture will be carried out in partnership with cryptocurrency financial services provider Crypto.com and Florida-based asset manager Yorkville America Digital, subject to regulatory approval that TMTG expects to receive “later this year.”

Although a press release was issued on Tuesday, Newsweek previously reported on the upcoming launch, stating that the Trump family's investment products will carry the branding “not woke.” The current release describes the products as “Made in America.”