Michael Saylor first announced MicroStrategy’s Bitcoin investment in August 2020, purchasing 21,454 BTC for $250 million. He viewed Bitcoin as a hedge against inflation and a better long-term store of value than cash or bonds. Over time, MicroStrategy continued to buy more Bitcoin during market dips, using both company funds and debt financing. Saylor even stepped down as CEO in 2022 to focus solely on the company’s Bitcoin strategy as Executive Chairman.
By early 2024, MicroStrategy had accumulated over 190,000 BTC, worth billions, making it the largest publicly traded corporate holder of Bitcoin. Saylor’s vocal support of Bitcoin has made him one of the most prominent advocates in the crypto space. He frequently speaks at conferences and on social media, emphasizing Bitcoin’s role as “digital gold” and a revolutionary asset class.
His strategy has been controversial but visionary. While some critics argue the approach is too risky, many others credit Saylor with accelerating Bitcoin's institutional adoption and reshaping how corporations think about treasury management in a digital age.
