Two project parties that helped with the West Port market participated in the Hong Kong conference and privately messaged me asking about @KaiaChain. They have a GameFi project they want to migrate from BSC.

Considering that a year's plan starts in spring, the time cost of doing a market is precious. I said I would first tell you the downsides, and then the benefits, and you can see for yourself.

Firstly, Kaia's predecessor was the Klaytn and Line public chains. The Line public chain did not take off directly, and Klaytn was listed on Binance in the previous round, but as a public chain, the situation is not good, focusing on games and Kakao as an entry point. However, it is constrained by regulation (South Korea did not allow NFTs at that time) and the investment team had serious personnel selection errors.

Secondly, KAIA adopts a whitelist system for development, meaning that not everyone can deploy dapps. Although KAIA can connect directly to Line like a mini app, Line has different versions in each country. Line in Taiwan is for Taiwan, Thailand is for Thailand, and the app is not universal. Therefore, a @dapp_portal is needed for users to access DAPP, which is essentially a separate Web3 entry point that does not completely overlap with the Line App.

So what are the benefits? First, the GameFi or to C applications being developed at this point in time must rely on heavy models and deep market strategies. Liquidity will inevitably depend on ground promotion, ultimately forming a market narrative that the target of ground promotion can afford; the biggest pain point here is the cost of endorsement.

Originally, this market's base camp was BSC. Since 2023, especially after MVB emerged, without certain relationships, it has become unmanageable. This year BSC is reviving, but so far it has not provided any positive feedback to this basic market.

Solana is even less of an option, as it is known for being The Worst Kingmaker (not derogatory), and the EVM tech stack also does not support it. After a wave of intense coin listings on TON last year, the market has demystified the concept of mass adoption based on TG; it no longer recognizes that a large user base equals a large deposit amount. Therefore, KAIA has become the remaining option.

Firstly, Line's brand recognition is strong enough, better than Kakao as it covers both Japan and South Korea and Southeast Asia. However, the recognition in the deep market is not high, and there are narrative advantages. Dividing by country raises the recognition threshold and slows down the demystification process.

Japan and South Korea's market positions are strengthening in the rounds of markets, while Southeast Asia is the world’s largest Crypto-adopted-but-not-crypto-native market (adopted cryptocurrency but not crypto-native), those who understand, understand. If ground promotion is necessary, it will definitely be done in Southeast Asia, where LINE can be seen in every street and alley, making it easy to build trust.

Additionally, if exposure within the LINE APP is necessary, it is actually sufficient to find a small company in Southeast Asia (like Thailand) and place a front-end to attract traffic in Line for endorsement, which would be cost-effective.

Secondly, compared to the many peaks and the already somewhat successful TON, KAIA is relatively weak. It can still work by migrating Web2 projects to shell chains and cooperating with officials.

Thirdly, to promote market entry, it is necessary to first address stablecoins, as it is unlikely for this type of user to cross-chain deposit. It is said that Kaia has secured a major circulating stablecoin like SUI, and soon will also be able to withdraw from exchanges, which aligns perfectly with the timeline of development and beginning to promote market deposits.

Finally, regarding the issue of acquiring chips, KAIA has already explored ATL 0.09 and then formed a rounded bottom. The current cost of acquiring chips is relatively low, and if the project unexpectedly concludes, there could still be a profit.

I do not know what the final discussion's outcome will be. If there is a Line consensus conference in Phnom Penh and West Port around mid-year, that might be my small contribution to the Koreans.