What Is Unit Bias?

Unit bias is the psychological tendency to prefer buying whole units of something, regardless of its actual value. For example:

New traders often think: “XRP is only $2, but Bitcoin is $85,000 — XRP must be the better buy!”

In reality, what matters is market cap and supply, not just price per coin.

Samson Mow’s Argument

Altcoins often inflate their supply (e.g., billions of tokens) to make each unit seem cheaper.

This tricks uninformed investors into thinking they’re getting a deal.

But if you adjust altcoin prices to match Bitcoin’s 21 million supply, they often look wildly overpriced:

Ethereum would be ~$9,200

XRP would be ~$5,800

Solana would be ~$3,400

According to Mow, there's no way these alts should be worth that much — it's all optics.

Why This Matters Now

Bitcoin dominance is at 63%, surpassing many analysts' expectations.

It suggests Bitcoin is absorbing more market value, and the expected "altseason" may be delayed or much weaker than predicted.

Mow believes BTC dominance could go even higher, contradicting earlier forecasts (e.g., Benjamin Cowen's 60% cap).

Takeaway for New Investors

Don't fall into the trap of buying something just because it’s “cheap” per unit. Always compare:

Total market cap

Tokenomics (supply, inflation, use case)

Actual value offered by the project

Bitcoin maximalists like Mow argue that BTC remains the most secure and sound investment in the space, and that the altcoin market is largely driven by psychological tricks like unit bias.

#BTC