In a bold move reflecting Michael Saylor's Bitcoin strategy, the real estate fintech company Janover Inc. (JNVR) has officially become the first public company in the U.S. to center its treasury strategy around Solana (SOL). Not only that, but Janover's stock price has also surged dramatically by 1,700%, signaling a new wave in how companies approach digital assets.



Betting $21 million on Solana


Recently, #Janover announced it had purchased an additional 80,567 SOL worth approximately $10.5 million, increasing its total holdings to 163,651 SOL, equivalent to about $21 million at market price. This move comes amid a shift in the company's financial strategy, no longer focusing solely on real estate, but actively accumulating digital assets to build long-term treasury value.


What’s special is that Solana – instead of $BTC or $ETH – was chosen as the center of this strategy.



A 'new Kraken' in the form of Janover


This turning point comes after a group of former leaders from the Kraken exchange acquired a majority stake in Janover. The new team includes:



  • Joseph Onorati – former Chief Strategy Officer of Kraken, now Chairman and CEO of Janover.


  • Parker White – former Technical Director at Kraken, now COO and Chief Investment Officer.



  • Marco Santori – previously Chief Legal Officer of Kraken, now joined the Board of Directors of Janover.




This new leadership team brings not only deep knowledge of digital assets but also the ambition to turn Janover into a new force in the DeFi space, using SOL as the strategic center.



Raising capital and ambitions to run Solana nodes


To serve the SOL accumulation strategy, Janover raised $42 million through convertible bond and warrant issuance. The company also revealed plans to operate one or more validators on Solana's Proof-of-Stake network, thereby directly participating in network security and receiving staking rewards.


This is a move that shows they are not only investing in SOL to 'hold assets', but also actively participating in the ecosystem, generating stable income, and reinforcing trust in the Solana platform.



Stock price surges: Signal or bubble?


Since announcing the strategy focused on $SOL in early April, JNVR's stock price has skyrocketed from $4-5 to over $70, equivalent to an increase of over 1,700% in less than a month.


Just on the Tuesday following the news of the additional SOL purchase, the stock price rose an additional 12%, reaching $73.74. This shows that the market is reacting strongly to Janover's new vision – a reaction often seen when a traditional company enters the crypto world, especially in a non-'half-hearted' manner.



Not abandoning real estate roots


Even while pivoting to crypto, Janover retains its core operations in real estate, with an AI-powered trading platform run by founder Blake Janover and CFO Bruce Rosenbloom. The company emphasizes that crypto is an extension, not a complete replacement.



Perspective for Binance users and crypto investors


Janover's move is a noteworthy signal for users interested in assets beyond Bitcoin, especially Solana. The choice of an American public company to use SOL for value storage and to participate in validator operations indicates long-term confidence in the technological potential of the Solana network.


This could also pave the way for other institutions to access digital assets through unconventional means, not just simply 'buy and hold', but also actively participate in the operation of the blockchain system.



Conclusion


Janover is conducting a bold experiment by applying Michael Saylor's 'Bitcoin-style' strategy to Solana. While it is still early to know the long-term results, the surge in stock prices and interest from the investment community indicate that crypto continues to break traditional boundaries and may become an indispensable part of future corporate financial strategies.



⚠️ Risk warning


Investing in cryptocurrency always carries high risks, especially when prices are highly volatile and there is no stable legal framework. The participation of public companies in crypto does not guarantee profits. Always carefully consider and conduct your own research before making investment decisions.



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