I recently attended a Web3 event, and these are my main takeaways on how KOLs effectively support a crypto project:

1) Smaller KOLs excel by fostering genuine connections with their communities, driving authentic engagement.

2) Web2 KOLs outperform Web3 KOLs, attracting broader audiences without relying on niche crypto terms.

3) Passion is key to building a dedicated community that rallies behind a project’s mission.

4) Content creators hold the most value—compelling storytelling trumps technical expertise.

5) AI, healthcare, and defense sectors consistently draw investor interest, but always research independently.

These insights highlight what truly works in building project momentum.

Thank you for reading!

#BTC #Crypto