The Hidden Third Option You’re Overlooking!

Most decisions aren't just A or B - there's always a third choice hiding in plain sight.

At Y Combinator, one of the key lessons is to never limit yourself to binary choices. Imagine your startup is struggling - should you (a) chase investors or (b) cut costs? But why not explore (c) selling to a different audience or (d) tweaking the product to create new revenue streams?

A real-life example: My team once debated pricing a costly service - should we charge high to break even or even higher to make a profit? The real answer? We killed the service entirely because it wasn't scalable. This unexpected decision turned out to be the smartest.

The key takeaway? There is always a third option - you just have to look for it.