Big business in small cities!

Small cities vastly outnumber metropolises in every country, yet the big players focus primarily on the largest urban centres. And that's a huge opportunity.

This gap opens the door to building a scalable network business that thrives in smaller cities. But managing a network of small, dispersed sites is a logistical nightmare.

The smarter approach? Instead of building a complex network yourself, create a technology platform that empowers local entrepreneurs in small cities to start and run their own businesses.

That's exactly what Introvert, the startup I joined as an advisor, is doing in the dating space. It's an AI-driven matchmaking platform that doesn't charge users a penny - instead, it monetises through a franchise model.