In late March 2025, Strategy (formerly MicroStrategy) made headlines again by purchasing 22,048 BTC for $1.92 billion, bringing its total holdings to 528,185 BTC—about 2.5% of all Bitcoin in circulation.

Led by chairman Michael Saylor, the firm now holds over $43 billion in Bitcoin at market value, acquired through a mix of stock and preferred share sales.

This aggressive acquisition aligns with its “21/21 Plan” aiming to allocate $42 billion into Bitcoin. Despite concerns over leverage and valuation, institutions like Bernstein downplay the risk, citing a low debt ratio.

Strategy's stock (MSTR) surged 568% in 2024 but has dipped slightly in early 2025.