To#Broccoli friends:

Hello, family! With everyone's efforts, we have successfully listed 714 on Binance spot, achieving a significant victory. Congratulations to us all!

But this is far from our endpoint; we have greater ambitions, don't we?

But to realize our grand ambitions, we need not only to work diligently but also a noble vision and an executable action plan.

714 is indeed CZ's dog; this is a top-tier IP, no doubt, but after all, it is still a meme. What is the most important thing about a meme?

Exactly, culture, whether mainstream or subculture, ultimately comes down to culture.

The most representative memes in the crypto market — #DOGE , #SHIB , #PEPE , their success is invariably attributed to the core meme culture and community spirit behind them.

🐶 DOGE (Dogecoin) — The ancestor of "joke currency"

Origin: Born in 2013, initially a parody of Bitcoin, the logo features the Japanese Shiba Inu "Kabosu" meme.

Core Meme Culture:
✅ "Do Only Good Everyday" — Evolved from parody to a positive energy community.
✅ "1 DOGE = 1 DOGE" — Opposing financial speculation, emphasizing "happy holding."
✅ "Tip Culture" — Initially used for tipping on Reddit and Twitter, symbolizing friendly interaction.
✅ "Elon Musk Endorsement" — Musk’s frequent promotions made DOGE the "people's cryptocurrency."

Community Spirit: Anti-traditional, humorous, decentralized community-driven.

🐕 SHIB (Shiba Inu Coin) — "DOGE Killer" and community experiment

Origin: Launched in 2020, self-proclaimed as the "DOGE Killer," but later developed its own ecosystem (ShibaSwap, Shibarium).

Core Meme Culture:
✅ "Screw you, we are the next DOGE!" — The ambition of grassroots underdogs.
✅ "Burn tokens, community autonomy" — Emphasizing deflation and holder culture.
✅ "Shib Army" — Extremely strong community cohesion, similar to a "retail uprising."
✅ "From Zero to Hero" — Driving prices through zero-sum movements, many early investor stories of wealth, reinforcing the meme coin wealth myth.

Spirit: Grassroots underdog, community consensus, token economic experiments.

🐸 PEPE (Pepe the Frog) — "Dark Humor" and internet subculture

Origin: Erupted in 2023, based on the classic meme "Sad Frog Pepe," originating from 4chan, Telegram, and other subcultural circles.

Core Meme Culture:
✅ "Meme is everything, there are no manipulators" — Completely driven by memes, no team, no roadmap.
✅ "Rug Pull Culture" — Many early clones scammed investors, but the real PEPE survived and exploded.
✅ "Internet Underground Culture" — Attracting crypto natives, meme enthusiasts, and speculators.
✅ "There are no rules, only chaos" — Completely decentralized, rises and falls depend entirely on emotions.

Spirit: Anti-establishment, internet meme culture, pure speculative revelry.

In 2025, with ambitions to revive BSC's former glory at Binance, Broccoli has arrived, attracting everyone's attention!

But it seems we are lost in the spotlight; we don’t know why Broccoli has come, nor do we know where Broccoli is headed!

We know DOGE is anti-elite and anti-financial speculation, we know SHIB is the grassroots underdog to DOGE, we know PEPE has dark humor with no rules, only chaos, but we don’t know what Broccoli is!

Maybe Broccoli should have been like CZ, like Sister, like Rain Brother, like you and me, with crazy sincerity, crazy idealism, crazy ambitions!

Broccoli comes to this world not to mock anyone, not to overthrow anyone, not to oppose anyone; it simply wants to warm even a single forgotten corner of this world!