• Airdrops have evolved from simple marketing actions to complex community engagement tools.

  • In 2024, there was a shift towards rewarding active participants, long-term holders, and engaged community members.

  • Early airdrops were characterized by mass sell-offs and the activity of 'airdrop hunters'.

  • Modern airdrops require strategic participation, active interaction, and long-term token holding.

Participation Strategies

  • Active participation in the project community (e.g., on social media).

  • Long-term holding of tokens.

  • Tracking trends and utilizing research platforms.

Airdrop Initiatives

  • rewards for staking and completing tasks.

  • rewards for long-term token holders.

In summary, cryptocurrency airdrops have undergone significant evolution, and success in this field requires a strategic approach and long-term commitment. Programs that reward active and loyal users are already a reality.

In which direction will this evolve further and will complex programs discourage potential participants?

Let me know in the comments what you think about this, I would appreciate likes and follows.