Why Most Projects Fail After Listing – And How to Avoid It
One of the most crucial factors for a successful listing is market making
It is extremely important who you work with, at what stage, whether an MM strategy was developed before or after the listing, whether you calculated selling pressure, and whether you discussed your tokenomics
I’ve seen several founders who took MM services directly from exchanges—I won’t name them, but later these founders were furious because the MM providers drained all the liquidity from their project, which negatively impacted both price and liquidity
That’s why it’s essential to address these questions before the listing and with the right partners, so you don’t have to solve this issue post-factum when it’s already too late
For example, one of our projects achieved a 26x increase within just a couple of months after listing. Yes, the price has dropped by around 20% since then, but it’s still an outstanding result
