March 26, 2025 — while some investors monitor GameStop stocks, others have struck it rich with meme tokens inspired by this gaming empire. On Tuesday, the company's board of directors approved the purchase of bitcoins as a reserve asset, and the market reacted instantly. GameStop Coin on the BNB Chain surged by 451% in a day, while GME on the Solana blockchain jumped by 41% in minutes, although it later retraced by 18%.
The reason for this chaos? GameStop announced that it would spend part of its revenue and funds from debt securities on BTC. With $4.7 billion on the balance sheet (according to data for the year ending February 1, 2025), the company has plenty to work with. Over the year, revenue amounted to $1.3 billion, and profit rose to $131.3 million — double that of the previous year. Unlike the unprofitable Strategy, GameStop can afford a crypto-adventure without excessive borrowing.
Meme-token traders, sensing the news, turned speculation into gold. While some celebrate million-dollar profits, the company warns in its SEC report: "Bitcoin is a volatile asset, our strategy is untested and could collapse." But the market is already in euphoria, and meme tokens have become an unexpected beneficiary of this turn. GameStop proves once again: even in 2025, it knows how to keep everyone on their toes.
