GameStop and Bitcoin: A New Step in Financial Strategy
GameStop, the well-known American video game retailer, recently announced an update to its investment policy by adding bitcoin (BTC) to the company's reserve assets. The decision, unanimously approved by the board of directors on March 25, 2025, became part of the strategy to utilize the company's significant cash reserves, which currently amount to $4.77 billion. This move triggered a 6% rise in GME shares during after-hours trading and fueled investor interest.
GameStop follows the example of companies like MicroStrategy (now Strategy), which actively invests in bitcoin as a hedge against inflation. Although the specific amount of investment in BTC has not been disclosed, the company plans to use part of its cash or future debt or equity issuances to acquire cryptocurrency. This move could become a turning point for corporate adoption of bitcoin, especially against the backdrop of the crypto-friendly policies of the Trump administration. Will this make GameStop a new leader in the gaming industry? Time will tell.