The meme coin market is heating up again, and one coin on Solana – Morning Routine (ROUTINE) – has made waves by reaching a market cap of 19 million USD in just a few days. Notably, this surge stems from a viral video about a fitness influencer's extremely serious morning routine.


The Story Behind Morning Routine (ROUTINE)


It all started with a video by Ashton Hall, a fitness influencer, posted on TikTok in February. However, this video only truly went viral when a user named TipsForMen reposted it on X (Twitter).


In the video, Hall performs a series of bizarre yet extremely serious morning routines:



  • Woke up at 3:52 AM



  • Drink Saratoga Spring Water immediately



  • Write in a journal and watch videos about God



  • Dip face in ice water



  • Go to the gym



  • Rub banana peel on face



  • Dip head in ice water again



  • Work remotely in a suit




The eccentricity and exaggeration of the video made it a phenomenon on social media. In just four days, this video garnered 667 million views, becoming one of the most viewed posts on X since 2022.


Meme Coin ROUTINE Soars


As soon as the video became popular, a group launched the meme coin Morning Routine (#ROUTINE ) on the Pump.fun platform on March 21. In just two days, this coin reached a market cap of 19 million USD before dropping 57% to 8 million USD. However, it quickly recovered, rising 87.8% to 15 million USD.


Another meme coin that has emerged is Saratoga Spring Water (SARATOGA) – inspired by the water that Hall drank in the video. By Monday morning, #Saratoga had reached a market cap of 3 million USD.


The growth of ROUTINE and SARATOGA has reignited the meme coin market, which had experienced months of decline.


Is the Meme Coin Market Reviving?


Not only ROUTINE, many other meme coins are also showing strong signs of recovery:



  • Fartcoin (FARTCOIN): Up 80%



  • SPX6900 (SPX): Up 68%



  • Bonk ($BONK ): Up 23%



  • The entire meme coin market has risen 6.6% today, according to CoinGecko.



However, not everyone is winning. Some meme coins are still declining:



  • Toshi (TOSHI) on Base chain down 17.7%



  • Unicorn Fart Dust (UFD) down 15%



  • Fwog (FWOG) down 6%




New Phase of the Meme Coin Craze?


Many traders believe this could be the second meme coin boom, following last year's frenzy. With the combination of meme culture, the viral power of social media, and the excitement of the crypto market, we may see many new ROUTINEs emerging in the future.