BlackRock—the world's largest asset management company—has launched its first Bitcoin exchange-traded product (ETP) in Europe, further expanding its influence in the cryptocurrency market.

This Tuesday, BlackRock's iShares Bitcoin ETP officially launched on Germany's Xetra, as well as in Paris and Amsterdam, with stock codes IB1T and BTCN respectively.

Source: X

BlackRock's launch of the Bitcoin ETP aims to meet the needs of European institutional investors and makes it easier for them to track Bitcoin's price within a familiar investment framework.

Rate reduction policy drives the European market

In addition, to attract investors, BlackRock has also launched a temporary fee reduction policy, lowering the ETP fee rate to 0.15%, making it one of the most cost-effective Bitcoin ETPs in the European market.

It is reported that this fee reduction policy will last until the end of 2025, aimed at attracting retail and institutional investors who wish to invest in Bitcoin at a lower cost. Coinbase will also serve as the custodian platform for this new product to ensure it operates in a secure investment environment.

It is worth noting that although Europe has more than 160 digital asset tracking products, the market size in Europe is still smaller compared to the United States.

Eric Balchunas's perspective | Source: X

According to Bloomberg ETF analyst Eric Balchunas, the U.S. spot Bitcoin ETF holds about 91% of the global total assets. Although these investment tools were only launched a year ago, the U.S. dominance in this field is still evident.

Balchunas also stated that BlackRock's entry into the European market could enhance liquidity and improve cost efficiency, potentially fostering a fairer competitive environment between Europe and the United States.

He also emphasized that although European investors are generally not very keen on high-risk, high-return assets like Bitcoin, the presence of major players like BlackRock may help change this situation.

Conclusion:

BlackRock's entry into the European Bitcoin ETP market marks a key step forward in the acceptance of Bitcoin by traditional financial giants.

Although the European crypto market is still growing, BlackRock's involvement could be a turning point, providing convenience for institutional investors to participate compliantly and lowering the entry barrier for retail investors.

It is believed that with the participation of more financial institutions, the cryptocurrency market is accelerating institutionalization, and the global digital asset investment landscape is expected to be reshaped in the future.

Do you think BlackRock's European Bitcoin ETP can replicate the success of its U.S. ETF? As an investor, do you value institutional endorsement or product fee rates more?

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