1. The Trigger Point of #Mubarak: Celebrity Effect and Narrative Resonance
#mubarak's takeoff cannot be separated from CZ's personal influence. Initially just a test coin TST on the Four.meme platform, it gained popularity due to CZ's tutorial videos and blessing phrases ('Mubarak!'). X user @wukongdao
Pointing out that its meme attribute of 'wearing a cloth on the head, I am the richest in the Middle East', combined with the narrative of Binance financing, quickly ignited community enthusiasm. He Yi's retweets and interactions further fueled the momentum. Data shows that when the craze started, the market cap was only $88 million, which soared to $140 million in just a few days, an astonishing increase. However, this model, which heavily relies on high-level endorsements, raises questions about its sustainability.
2. The Technical Background of BSC: A Hotbed for the MEME Craze
BSC's low Gas fees (average $0.01) and high throughput (about 2000 TPS) provide fertile ground for MEME coins like #mubarak. Compared to Solana's Pump.fun ecosystem, BSC lacks a similar one-click token issuance platform, but PancakeSwap's liquidity support still makes it a paradise for retail investors. DappBay data shows that since March, BSC's daily active addresses have grown by 15%, and MEME coin trading volume accounts for over 30% of on-chain activity. However, @Master_Jobber
warned on X that this 'internal circulation' model may lead to Binance users cutting each other off, lacking the ability to break out, and the technological advantages have not fully transformed into ecological resilience.
3. The Double-Edged Sword of Community Heat
#mubarak's meme culture (blessing phrases + emojis) has sparked a wave on X, with users like @0xPickleCati
Some even organized calls for CZ and He Yi to speak out. This spontaneous enthusiasm drove a short-term surge, but also exposed the fragility of community consensus. Posts on X show that many players view it as a 'fool's game', eager for short-term arbitrage rather than long-term holding. Unlike Dogecoin's narrative as a 'people's currency', the cultural core of #mubarak still appears thin, relying more on external traffic rather than intrinsic momentum.
4. Opportunities and Concerns in the Binance Ecosystem
This craze has brought new vitality to BSC. @0xAA_Science
pointed out on X that #mubarak's trading volume helps BSC maintain a leading position in public chain trading volume, reinforcing Binance's position in the integration of CEX and public chains. However, over-reliance on MEME coins may weaken BSC's image of technological innovation. If Binance can take the opportunity to launch more convenient MEME issuance tools (like Solana's Pump.fun) and incentivize the community through Launchpool, it might be able to convert traffic into sustainable growth. Conversely, if the craze fades, BSC may face user loss and a crisis of trust.
5. Future Outlook: Bubble or New Starting Point?
#mubarak's craze reminds people of the SHIB frenzy in 2021, but its background is more complex — it's both a commemoration of Binance's financing and an experimental field for MEME culture. In the short term, its rise may be driven by speculation, but long-term potential depends on how Binance guides ecological evolution. If it can optimize infrastructure and cultivate spontaneous communities, BSC may ride the MEME wave into a new Web3 phase. Otherwise, it will just be another 'zoo party.'