On March 12, 2025, the video-sharing platform Rumble announced it added $17.1 million in Bitcoin (BTC) to its corporate treasury, becoming the latest publicly listed company to join the world's longest-standing cryptocurrency accumulation trend. With a plan to allocate up to $20 million for BTC, Rumble is sending a strong signal about its financial strategy. Is this a smart move or just a gamble amid market turmoil?
Rumble Buys Bitcoin: Transaction Details
#rumble , listed on Nasdaq, bought approximately 188 BTC at an average price of $91,000 each, totaling $17.1 million, according to a Wednesday announcement. As of BTC price on 12/03 ($83,000), this amount of Bitcoin is now worth $15.5 million – slightly down due to market volatility. This is the first step in a plan to use $20 million in surplus cash to invest in BTC, as part of the company's long-term strategy.
Chairman and CEO Chris Pavlovsk emphasized in a statement: “This investment could serve as a value hedge against inflation and is not diluted like currencies issued by governments excessively.” Rumble sees BTC as a tool for asset protection amid economic instability, especially with the Trump administration imposing tariffs raising inflation concerns (US CPI just improved on 12/03).
Trend of Companies Accumulating Bitcoin
Rumble is not alone. An increasing number of publicly listed companies are choosing $BTC as treasury assets, inspired by Strategy (formerly MicroStrategy). Strategy has transitioned from a software company to a 'Bitcoin treasury' with over 444,000 BTC ($36 billion at the price on 12/03, CoinGecko). Tesla and Semler Scientific have also accumulated large amounts of BTC in recent years. Just this week, Metaplanet (Japan) added $13.2 million in BTC, while Strategy announced selling $21 billion in stock to buy more.
Rumble plans to invest in BTC from late 2024, when the price hits $109,000. Despite BTC dropping more than 20% since then, the recovery to $83,000 on March 11 – thanks to proactive crypto policies from the US (like Trump’s national BTC reserve) – has encouraged companies to 'buy the dip.'
Reasons for Choosing Bitcoin: Inflation Hedge and Crypto Vision
Pavlovsk calls BTC a 'value tool for strategic planning,' emphasizing its role in protecting value when the USD and fiat currencies are under excessive printing pressure. With inflation cooling off (CPI on 12/03) and the Fed potentially cutting interest rates (55% in June, CME FedWatch), BTC becomes increasingly attractive as a safe-haven asset. Rumble also wants to 'embed crypto into the company's DNA,' expanding into the cryptocurrency space as their video platform grows.
Rumble's stock rose 2% to $7.94 in the past 24 hours (12/03), indicating investor optimism with this move, even though the value of BTC purchased dropped from $17.1 million to $15.5 million.
Impact on the Crypto Market
Short-term: Rumble’s purchase of 188 BTC (0.001% of total supply) is not large enough to push BTC prices (at $80,000 on 12/03), but reinforces positive sentiment amid market volatility (liquidation of $930 million on March 11). On Binance, traders can monitor BTC/USDT: support at $75,000 is the buy-the-dip level, resistance at $85,000 if FOMO increases due to corporate news.
Long-term: The trend of listed companies accumulating BTC (Strategy, Rumble, Metaplanet) could reduce circulating supply, pushing prices up if the Fed loosens monetary policy. With the Fear Index at 24, this move is a 'ray of light' amid macroeconomic instability from Trump’s tariffs. If Rumble expands into crypto (like integrating BTC payments), it will further drive real-world adoption.
Trader's Perspective
On Binance:
BTC/USDT: Buy at $75,000 if it holds, take profit at $85,000-90,000 if the company continues to accumulate BTC.
Risk: Monitor BTC price volatility, as Rumble incurred a paper loss of $1.6 million ($17.1 million down to $15.5 million) indicating short-term risk.
Traders need to pay attention to CPI and Trump’s policies to assess trends.
Conclusion: Rumble Bets on the Future
Rumble spending $15.5 million to buy BTC is a bold move, both as an inflation hedge and to capitalize on the crypto trend in businesses. For Binance users, this is a positive signal for BTC amid market instability, but also a warning about price volatility. Will Rumble continue to accumulate BTC to reach the $20 million mark, or will it stop at a financial 'hedge'? The answer will shape not only Rumble but also the wave of companies chasing Bitcoin.
Risk warning: Crypto investments are highly risky due to price volatility. Only invest money you are willing to lose.