Rumble announced on March 12 that it purchased Bitcoin at an average price of $91,000 per coin as part of its broader crypto strategy. CEO Chris Pavlovski had previously stated Rumble planned to buy up to $20 million in Bitcoin, with its first purchases occurring on January 20, the day of Trump’s inauguration. The company has not disclosed the total amount bought but stated future purchases would be at management’s discretion.

Rumble sees Bitcoin as a hedge against inflation, with Pavlovski emphasizing its value compared to government-issued currencies. The company’s Bitcoin allocation strategy could be adjusted or discontinued based on market conditions and cash needs.

Rumble’s crypto expansion is backed by a $775 million investment from Tether, with $250 million allocated to growth initiatives, including cloud services. In January, Rumble signed a cloud services deal with the Government of El Salvador and also hosts Trump’s social media platform, Truth Social.

Despite recent Bitcoin price declines due to recession fears and Trump’s proposed tariffs, institutional adoption remains strong. By adding Bitcoin to its treasury, Rumble joins other major companies like Metaplanet in recognizing Bitcoin as a financial asset.