In the past few months, the crypto market has entered a new adjustment phase. Bitcoin prices have continued to fluctuate, and the altcoin market faces value shrinkage, with many Web3 startups feeling the pressure of tighter financing and slower user growth.
However, truly outstanding projects often give birth to future growth curves during bear markets. Historically, whether it was the DeFi explosion after the 2018 bear market or the AI + Web3 track that emerged from the 2022 market low, every market downturn presents an opportunity for new projects to shine.
For upcoming Web3 projects, the current market environment means: more cautious funding, more discerning users, and scarcer traffic. Relying solely on past strategies of 'big crypto influencers + FOMO marketing' has become increasingly difficult to ignite the market. So, how should projects plan their marketing strategies at this stage to gain attention and capture users during a market downturn?
1. Precise selection of individuals to filter out KOLs who can truly drive market sentiment.
During bull markets, casually finding a few crypto KOLs for promotion can easily boost project popularity. But now, as the market enters a rational phase, investors are paying more attention to the depth of content and the credibility of KOLs rather than just fan numbers.
Traditional KOL marketing issues:
❌ Relying solely on fan numbers to measure influence leads to low ROI on spending.
❌ Many KOL audiences are 'spectators who don't invest'.
❌ After KOL promotion, the user conversion rate for actual token trading is low.
In this context, AI KOL scoring systems like CryptoBoost are becoming marketing tools for project teams. By analyzing KOLs' historical promotion effects, the investment attributes of their audience, interaction rates, and even on-chain transaction data, CryptoBoost helps Web3 projects accurately match the most suitable KOLs rather than just finding influencers for promotion.
✅ The true investment influence of KOLs - do their fans really trade, or do they just like?
✅ Community trust analysis - What is the long-term reputation of this KOL in the crypto community? Do they only do commercial promotions?
✅ On-chain data validation - Did the projects promoted by this KOL lead to on-chain transaction growth?
For Web3 projects during market downturns, every marketing budget must be precisely allocated to truly find KOLs that can bring user growth, rather than just 'traffic influencers'.
2. The key to marketing in a bear market: shifting from FOMO to community consensus.
In a bull market, FOMO (Fear of Missing Out) emotions drive users to make impulsive investments, but in a bear market, the market values long-term project value and community stickiness more. This means that Web3 projects need to shift their marketing from 'short-term hype' to 'long-term consensus building'.
How to build community consensus for projects in a bear market?
✅ Strengthen narrative and create long-term vision - Successful projects often have strong storytelling capabilities, such as DeFi for 'decentralized finance' and AI + Web3 for 'data sovereignty'. During market downturns, reinforcing the project's core vision and convincing investors of its long-term value is key to successful marketing.
✅ Emphasize AMAs and in-depth content - During cautious market periods, users tend to prefer understanding a project's feasibility through AMAs (Q&A interactions), technical interpretations, and industry reports. Compared to traditional short videos or advertisements, high-quality content marketing can effectively enhance investor confidence.
✅ Building long-term incentive mechanisms - CryptoBoost is also helping Web3 projects optimize community growth strategies by analyzing user interaction quality in Discord/Telegram through AI, filtering out truly active seed users, and intelligently recommending long-term incentive mechanisms (such as airdrops, NFT membership rights, etc.).
The bear market is not the end of marketing but the starting point for building true user consensus.
3. Airdrops are no longer a 'shotgun approach', but precisely reaching potential users.
In the past, many Web3 projects relied on 'large-scale airdrops' during promotion, hoping to attract users with free tokens. However, it has been proven that blind airdrops not only attracted a large number of 'wool party' but may also create selling pressure for the tokens, which is detrimental to the project's long-term development.
In a bear market, project teams need more precise airdrop strategies to ensure incentives truly benefit core users.
How can AI optimize Web3 airdrops?
💡 On-chain data analysis - By combining on-chain data analytics provided by CryptoBoost, project teams can identify truly active users rather than short-term arbitrageurs.
💡 Intelligent airdrop rules - set personalized airdrop conditions through AI, such as rewarding users who have held similar tokens for a long time or members who contribute to community activity.
💡 Post-airdrop behavior tracking - use AI to monitor the subsequent trading behaviors of airdropped users to determine whether they hold long-term and optimize future incentive strategies.
This data-driven precise airdrop is being adopted by more and more Web3 projects. Compared to 'casting a wide net', intelligent airdrops not only improve user stickiness but also reduce the risk of market selling pressure.
4. The bear market is not the end; AI makes Web3 project marketing more efficient.
When market sentiment is low, smarter marketing methods often determine the life and death of a project. The previous model of '**influencer promotion + large-scale airdrops + short-term pump**' has become difficult to adapt to the current market. Solutions like CryptoBoost, powered by AI, are helping project teams attract truly long-term users with more precise and intelligent methods.
🔹 AI selects KOLs for more precise marketing budgets - no longer blindly looking for influencers but analyzing data to find truly influential KOLs.
🔹 Community-driven growth to improve user retention - using AI to monitor Discord/Telegram interactions, filtering long-term active users, and optimizing incentive mechanisms.
🔹 Intelligent airdrops to improve conversion rates - ensuring token rewards reach true core users instead of being taken by arbitrageurs.