AdEx, a pioneering blockchain-based ad-tech company, has launched AdEx AURA, an innovative AI-driven tool that analyzes on-chain activity to provide personalized insights and enhance Web3 experiences.
By leveraging publicly available data from Ethereum and Layer 2 blockchains, AURA offers tailored recommendations, fostering a more intuitive and seamless user experience.
AURA's AI technology processes user blockchain activity, such as transaction patterns and app usage, to suggest relevant actions or services. This approach creates a fair attention economy, where users receive value-driven suggestions, and marketers and developers can engage with their audiences more effectively.
The AdEx ecosystem is powered by the native ADX token, which plays a crucial role in AURA's incentive model. By staking ADX, marketers and developers can prioritize their recommendations, ensuring a safer and more transparent environment.
According to Ivo Georgiev, CEO at AdEx, "AdEx AURA represents a significant leap forward for Web3 engagement, enabling smarter and more personalized interactions that benefit all stakeholders."
As a leading innovator in the blockchain-based ad-tech space, AdEx continues to push boundaries with products like AURA, which streamline user experiences and unlock new value for wallets, dApps, and other platforms.
