AdEx Launches AI Powered Onchain Activity Analyzer ‘AURA’ to Enhance Web3 Experiences
AdEx, a leading blockchain-based ad-tech platform, has launched AdEx AURA, an innovative AI-powered on-chain activity analyzer. AURA provides personalized insights to consumers and business developers by analyzing publicly accessible data from Ethereum and Layer 2 blockchains.
Using advanced AI models, AURA evaluates user behavior, such as transaction patterns and app usage, and offers tailored recommendations. This enables a seamless user experience, allowing Web3 platforms to interact with users more efficiently.
AURA's incentive model prioritizes relevance and value, promoting a fair attention economy. The native ADX token plays a crucial role in the ecosystem, enabling marketers to stake tokens to prioritize suggestions and ensure a safer environment.
According to Ivo Georgiev, CEO at AdEx, "AdEx AURA revolutionizes Web3 engagement by delivering smarter, personalized interactions that benefit everyone in the ecosystem."
AdEx has established itself as a pioneer in blockchain-based advertising, surpassing one billion ad impressions and expanding its product portfolio with cutting-edge technologies like AdEx AURA.
