1. Market leadership: The 'Wall Street' of the crypto world*
1. King of altcoin trading
Binance's data from January 2025 shows that its altcoin trading volume accounted for a staggering 78%, a significant increase from 50.8% in May 2024, making it the liquidity core of the global crypto market. This data confirms Binance's keen sense in discovering emerging assets, from meme coins to the AI sector, as the platform consistently captures market trends in advance.
Case study: At the beginning of 2025, the test coin TST surged to $0.2 due to community speculation, although it ultimately did not launch on Binance, reflecting users' high expectations of the platform's incubation capabilities.
Binance registration official website: https://www.binance.com/en/join?ref=1075963010
2. Bidirectional attraction between institutions and retail investors
Binance's total market capitalization grew by 96.2% year-on-year in 2024, with Bitcoin breaking $100,000, and spot ETFs attracting $35 billion in inflows. Its OTC large transaction function supports million-dollar trades, such as Hong Kong hedge fund manager James completing a position of 23,000 BTC through Binance, exceeding Tesla's holdings by four times.
2. Product innovation: Comprehensive coverage from tools to ecosystem
1. Intelligent balance of risk and return
125x contracts + AI risk control: Binance's contract market supports leverage of up to 125x, combined with a risk control system that processes 1.4 million transactions per second, ensuring fund safety under high volatility.
Real-time data feature: The 'real-time data' feature launched in 2025 allows content creators to publicly disclose asset distribution and profit and loss ratios, enabling users to filter trustworthy strategies. For instance, co-founder He Yi publicly disclosed that 89% of his holdings are in BNB, enhancing community trust.
2. Web3 entry-level services
BNB Chain ecosystem: Developers can deploy smart contracts to create DeFi protocols. By 2024, 14 BNB Chain projects have received investments from Binance Labs, covering areas like DeFi, AI, and gaming.
NFT and metaverse layout: Binance's NFT market created a case of 87 times return in 2022, and in 2025, it introduced an AI-generated art series, with the floor price soaring by 1700% in 24 hours.
