Exchanges, project parties, and market makers all encourage retail investors to trade more, because only when retail investors are active will they make more mistakes, which is where their profits come from. Many fools believe that exchanges and project parties bring traffic to the crypto world; on the contrary, they are the counterparty to the trend. Their existence is to extract as much residual value from trend traffic as possible. Their role is inherently that of an enemy to retail investors, and what retail investors should do is to reduce trading.