On March 4, 2025, Binance suddenly listed the token GPS (GoPlus Security), causing a stir in the market. This obscure new coin is backed by an 'invisible champion' in the blockchain security field.
The Past and Present of GPS
The founding team of GoPlus Security is known as the 'dream team in the security field.' Founder Mike was a core figure in 360 Security Browser, later founded Orange Browser and Delphy prediction market, and shifted to blockchain security in 2019, founding Yixuan Tech (a blockchain security data platform). Co-founder Yufeng Xu (with an economics background from Nankai University) and technical lead Allen Zhang (former chief architect at Ant Group) bring a dual background of traditional security and blockchain technology to the team.
2021: Completed angel round financing with a valuation of $20 million, supported by SevenX Ventures.
2022: Valuation soared to $150 million, received strategic investment from Binance Labs, and launched a security data API (with daily call volume exceeding 21 million times).
2024: Completed $10 million financing, with participation from OKX Ventures, Animoca Brands, etc., accelerating the layout of a multi-chain security ecosystem.
March 2025: GPS officially landed on Binance, with a total supply of 10 billion tokens, supporting mainstream trading pairs such as USDT and BNB on the first day.
Why could GPS list on Binance?
I. Market Share and Industry Penetration
Security Service Call Volume: The daily call volume of GPS's Token Security Detection API has reached 21 million times, and its security engine processes query requests over 30 million times daily, covering more than 2.8 million tokens, 4 million NFTs, 119,000 authorized contracts, and over 5,000 dApps, demonstrating its dominant position in the Web3 security service market.
User Scale: The personal security platform SecWareX acquired 1.8 million independent IP users within 2 months of its launch. By 2025, data shows that its app has 2 million monthly active independent IP users, with over 70,000 users subscribing to premium security services, indicating a user growth rate and stickiness at the forefront of the industry.
Ecosystem Integration: GPS has partnered with leading institutions like Binance Labs and Amazon Web Services; its SafeToken Protocol is widely integrated by well-known LaunchPad platforms such as Four.meme and Flap, and the market penetration rate of its technical services continues to rise.
II. Technology and Innovation
AI-Driven Security Architecture: GPS employs artificial intelligence technology to achieve 24/7 risk monitoring, conducting risk analysis throughout the entire lifecycle of transactions through machine learning models. Its security engine architecture supports processing over 100,000 real-time threat detections per second.
Modular Security Solutions: Building an open ecosystem through the SecWare Protocol, supporting developers to create over 100 customized security tools, and launching browser security plugins and other consumer products to achieve real-time risk protection across multiple chains (Ethereum, BNB Chain, and 7 public chains).
Infrastructure Upgrade: Collaborated with Amazon Cloud to adopt Aurora managed databases and ElastiCache caching systems, achieving over 30% improvement in business performance, while meeting financial-grade security compliance requirements through KMS key management service.
III. Capital and Ecological Advantages
Financing Scale: Cumulative funding exceeds $14 million, with investors including top institutions such as Binance, OKX, and Redpoint China. In June 2024, a single round of financing reached $10 million, significantly backed by capital.
Token Economic Model: The GPS token ($GPS) is deeply integrated into ecological value in scenarios such as security service payments (accounting for 60.67% of ecological use) and node staking (39.33%). Currently, there are 1.13 billion tokens in circulation, with airdrops and community incentive mechanisms driving user growth.
Transaction Analysis
Positive Factors:
Just launched on Binance, an influx of liquidity may drive up the price (refer to the performance of other new coins in their first week).
Team background and financing strength (such as OKX, HashKey) attract institutional attention.
Negative Risks:
Overall market sentiment is sluggish, with increased selling pressure on altcoins.
As a newcomer in the 'security layer' track, GPS needs time to validate its technological implementation capabilities.
After the announcement of being listed on Binance, the price has already experienced a surge.
Aggressive investors can try a small position; conservative investors should wait for the market to stabilize and warm up, and then participate after the new technology is validated (such as the launch of the Security Data Layer).
