As the official title partner, VeChain’s integration will extend across all broadcast and live-streamed content on YouTube. The blockchain platform will also feature on athletes’ official kits and within all marketing materials, including event posters and promotional backdrops.
VeChain and Power Slap plan to expand the partnership further, with additional integrations targeted for UFC and the UFC Foundation.
“Power Slap is a global phenomenon built on the internet. In just two years, our social platforms have attracted over 22 million followers, and our content has accumulated more than 13 billion views. Now with VeChain’s support, we are going to take this sport to another level!” White added.
Following its initial partnership with UFC in 2022, VeChain teamed up with the organization again in 2024 to promote VeBetter, an ecosystem aimed at accelerating adoption through tokenization.