#ActiveUserImpact

The impact of active users is a metric used to understand how users interact with an application, service, or website and how this affects business performance.

Definition

An active user is a visitor who interacts with a product, service, application, or website in a meaningful way over a defined period of time.

The definition of an active interaction may vary between brands or verticals.

The impact of active users can be measured using metrics such as DAU (daily active users) or MAU (monthly active users).

Uses

The impact of active users is used to measure growth, engagement, and loyalty of an application.

The impact of active users is used to track business progress compared to the previous period.

The impact of active users is used to segment users into different groups and track their evolution over time.

The impact of active users is used to find new opportunities for product growth.