#ActiveUserImpact An active user is someone who uses your product or services regularly and in a meaningful way during a specified time period. Active users are usually defined and measured based on their active time period, such as:

Daily Active User (DAU): Users interact with the product/service on a daily basis

Weekly Active User (WAU): Users interact with the product/service at least once a week

Monthly Active User (MAU): Users interact with the product/service a few times a month or less.

For example, for an online media publication business, an active user is someone who logs into their account regularly.