In the current flourishing digital economy, wallet activities have become a key window to observe market trends and user behavior. From transaction data, high-frequency small payments often concentrate in daily consumption scenarios, reflecting the warmth of people's daily lives; while large transfers are often associated with investments and asset allocations, showcasing the flow of wealth.
In terms of participation, the conversion retention rate of new users after receiving registration red envelopes and experiencing new user discounts can reflect the attractiveness and user stickiness of the wallet. The response of old users to various cashback and points exchange activities can also reflect the alignment of wallet functions and services.